- Position Title
- Community School Public Relations Coordinator
- Required Application Type
- School Related Personnel
- Salary/Pay Scale
- Pay determined by contract
- Job Description
ALBION CENTRAL SCHOOL DISTRICT
324 EAST AVENUE
ALBION, NY 14411
COMMUNITY SCHOOL PUBLIC RELATIONS COORDINATOR
START DATE: TBD
Distinguishing Features of the Class: The work involves responsibility for school district communications through various media outlets including social media platforms as the district liaison officer. The Coordinator completes research, prepares, writes and edits material to be distributed as press releases and school program, event and activities information in conjunction with other duties assigned by supervisors. Work is performed under the supervision of the Superintendent, Assistant Superintendent for Instruction and Business Official while exercising independent judgment. The incumbent does related work as required.
Typical Work Activities:
- Works closely with news outlets to inform reporters of newsworthy events, programs and activities;
- Obtains various forms of multimedia resources including photo and video to be used in district publications;
- Creates, Manages and updates the district social media accounts and website and monitors the district social media accounts to ensure the audience is complying with the set social media guidelines;
- Gathers information from a variety of sources including staff as directed by the superintendent to prepare news releases, informational material and update social media accounts;
- Writes and edits articles and columns to create newsletters, brochures and other documents regarding programs, students, events/activities;
- Develop and implement public relations and communication goals and plans according to the needs and priorities of the superintendent of schools;
- Produce and disseminate the district calendar monthly, kindergarten registration and pre-kindergarten enrollment information;
- Produce the yearly budget booklet including projected revenues, expenditures, Board of Education candidates, budget questions and answers and tax rates;
- Oversee district awards distributed at Board of Education Meetings, including sending invitations, certificate creation and information collection about recipients;
Full Performance Knowledge, Skills, Abilities and Personal Characteristics:
- Good knowledge of public relations techniques;
- Good knowledge of the techniques used to gather information and statistics;
- Thorough knowledge of the principles and techniques utilized in the development and implementation of programs;
- Good knowledge of program planning methods;
- Skill in public speaking;
- Ability to secure the cooperation of a wide variety of individuals including school officials, agency representatives and directors, and members of the general public.
- Ability to deal with a wide variety of individuals with an extraordinary amount of tact and courtesy;
- Ability to plan, direct and supervise the work of others;
- Ability to organize work effectively;
- Ability to prepare reports;
- Good address, neatness;
- Good judgment, tact and courtesy;
- Physical condition commensurate with the demands of the position.
- Civil Service Title
- Community School Public Relations Coordinator
- Job Qualifications
Minimum Qualifications:
Graduation from high school or possession of an appropriate equivalency diploma recognized by the NYS Department of Education, AND EITHER:
(A) Graduation from a regionally accredited or New York State registered college or university with a Bachelor’s Degree in Journalism, Communications or a closely related field; OR
(B) Graduation from a regionally accredited or New York State registered college or university with an Associate’s Degree in Journalism, Communications or a closely related field and two years of full-time or equivalent paid part-time experience in Public Relations, Advertising, Community Relations, Public Information or Journalism; OR
(C) An equivalent combination of training and experience as defined by the limits of (A) and (B) above.
NOTE: Part-time, paid experience will be prorated as appropriate.
CLASS: COMPETITIVE
Competitive Civil Service position; provisional appointment until candidate passes Civil Service Exam. Salary to be determined based on experience.
- Application Procedure
Application Procedure
To apply visit our website employment page:
https://www.albionk12.org/page/employment-opportunities
(Application portals are located right above Opportunities for Staff.)
ALBION CENTRAL SCHOOL IS AN EQUAL OPPORTUNITY EMPLOYER
FOR THE REFERENCE REQUIREMENT, PLEASE PROVIDE THREE COMPLETE REFERENCES WITH ADDRESSES AND PHONE NUMBERS ON YOUR APPLICATION. LETTERS OF REFERENCE AND/OR RECOMMENDATION LETTERS ARE NOT REQUIRED.
- Job Category
- Full-Time
- Job Location
- District Wide